Marketing that moves people, measured in revenue
I’m Lisa Cornwell, a senior marketing leader with 8+ years of experience, including veterinary and healthcare SaaS. I grow audiences and revenue without leaning on ad spend, and build the systems that prove those results.
$106K+
organic-led marketing revenue, tracked through a system I built
+138%
website users year over year
+25%
subscription growth from lifecycle email
711K+
organic audience built without a single ad
Track record
2025-26
BUFFALO NIAGARA PARTNERSHIP · HYBRID
Interim Marketing Director
Growth Marketing Manager
2023-24
TAPIR · REMOTE
Marketing Consultant
2020-21
DOCUMO · REMOTE
Digital Content Marketer
2017-now
LISA CORNWELL FINE ART
FOUNDER
With almost no paid budget, I drove revenue through content and email, and built the organization’s first system to track it. That revenue funded marketing’s own budget growth by 60%.
I led positioning and content for 8+ veterinary practices, including 10 AAHA-accredited hospitals, and grew combined monthly social reach 6×.
I owned content and conversion strategy for a $20M+ B2B SaaS platform serving healthcare practices, mapping 66+ lifecycle journeys that grew subscriptions 25%.
I owned content and conversion strategy for a $20M+ B2B SaaS platform serving healthcare practices, mapping 66+ lifecycle journeys that grew subscriptions 25%.
How I lead
Set the direction
I align marketing with the business’s priorities and put success metrics in place, then give the team the room and resources to reach them.
Decide with data
I track results as campaigns run and adjust the plan, steering each project toward its goals.
Grow the team
I share context early and remove obstacles to keep projects moving forward. I mentor colleagues as they grow their skills.
Additional Experience & Education
Writing Educator & Editor
ERIE COMMUNITY COLLEGE · 4 YEARS · BUFFALO, NY
Taught writing one-on-one and through classroom workshops, and was editor of the college newspaper.
Clean Energy Fellow
NEW YORK STATE ENERGY RESEARCH & DEVELOPMENT · 1 YEAR · REMOTE
Led the rebrand and pitch materials for Dimien (now Pure Lithium), a battery-tech startup competing for million-dollar funding.
BA, Studio Art, summa cum laude, highest honors
UNIVERSITY AT BUFFALO
Graphic and communication design, with a minor in English. Dean’s list and honor society member.